Aerial advertising is often overlooked by advertisers, but that’s a mistake. In fact, there are many reasons why aerial advertising is superior to other forms of advertising.Let’s consider the top five.ValueUnlike other forms of advertising, aerial advertising provides a consistently good value for the dollar. Although not cheap, aerial banners do provide a value for the dollar that many other forms of advertising can’t meet.Because a banner is made once and that cost is borne only once, there is a cost savings there. Of course, you pay each time that banner is flown, but that cost – particularly when compared to other forms of advertising – is hardly substantial.When considering value for dollar, aerial advertising succeeds where other forms of advertising don’t. It’s not only a good value, but successful as well.ResultsAerial advertising delivers results. While other forms of advertising are often overlooked and not retained – likely due to the sheer number and volume of traditional forms of advertising – banner ads are not only noticed by consumers, but are retained. Studies have shown that people pay attention to banner ads. And best of all for advertisers, people retain the information they see on banner ads. That makes it more likely they will act on the ads, by visiting a store, purchasing a product or service, or listening to a radio station, for example.NoveltyBecause we are bombarded with such a huge array of advertising on a daily basis, little is novel anymore. We hear it on the radio while we shave in the morning, see it in the newspaper as we eat our daily Cheerios and we see ads on billboards and the evening news.But how much of that advertising is truly novel, unique and different? Little, to be sure. That’s where banner ads have an advantage. They are novel and unique and that alone brings attention to them. Advertisers can know that their ads will be noticed and remembered. That’s more than half the battle in getting a good response from the advertising.RetentionThere’s definitely something unique about aerial advertising. When people hear that plane coming toward the beach, concert or sporting event, they begin to pay attention. When they see the plane and banner ad itself, they focus on it and will continue to watch the ad until it disappears from sight.Studies have shown that people retain the information they see on ad banners. Although an aerial banner might not provide all the specifics of the advertiser’s company or service, it provides enough information make the spectator want more information. The fact that they remember it long enough to seek out the product or service is a testament to the retention power of aerial ads.BrandingBanner ads provide a company with a unique way to brand a product. Unlike many other forms of advertising that might require more verbiage, more graphics and just more of everything, the sheer nature of aerial ads means that they are naturally simpler. This lends itself well to a solid tag line, a good graphic and not much more. Branding at its simplest.Arnold Aerial Advertising is one of the many companies that provide such services. Located in New York, Arnold Aerial Advertising provides nationwide service with affordable rates.
When most of us think about aerial advertising, or plane banners, we often think about special occasions. Often, aerial billboards are proposing marriage or wishing someone a happy birthday on a milestone birthday.Those conditions still exist as people seek new and different ways to surprise each other. It’s a fun and unique way to make someone else feel special. But these days, more and more businesses are using aerial advertising to get a message out. These days, it’s nearly 75 percent business advertising to only 25 percent personal ads. In the past, those numbers were nearly reversed.Why?NoveltyIt could be because as advertisers seek more ways to separate themselves from the competition, they seek more novel ways to advertise their business, their product or their service.Let’s consider it this way. Imagine the average consumer heading to work on the train. He or she reads the newspaper each day and glances at the ads. Because most ads are black and white, often those get overlooked completely in favor of the ads that are in color. But even then those only get a cursory glance. They are often for the same products and services and the newspaper reader assumes that those ads are the same day after day so pays little attention.But put that same consumer on Miami Beach during spring break or at summertime. He or she is resting in the sun, enjoying some rare rest and relaxation. Perhaps there’s some consideration to where to eat dinner later, or where to find a local T shirt shop in which to buy a souvenir T shirt.When that flying banner appears overhead, this consumer sits up and pays attention. Literally. Often, people stand up and stare at the airplane banner until it’s out of sight or at the very least, they remove their hat and stare skyward as they read the plane banner as it flies overhead.In this case, then, the novelty of the advertising method is what gets attention. The consumer, who is likely a bit jaded when it comes to advertising, has suddenly noticed an ad and paid attention. This person has internalized the message they’ve been given and are much more likely to pay attention to it than they might a radio ad, a newspaper ad or even a television ad. In this case, unusual works.ResultsNo company manager is going to spend their advertising dollar on something that won’t work. Instead, they are going to spend that dollar on something that brings results. While many forms of advertising can claim good success rates, airplane advertising can claim results that the others often can’t match.Studies have shown that people pay attention to banner advertising. They will look at the banner as soon as it comes into the sky (or even before if they hear the plane on its way) and they will continue to watch the banner until it flies out of sight.Advertising results have backed this up. When the state of Maine launched its state lottery, only 8 percent of the advertising budget was allotted to aerial advertising. A study looking at the impact of the media advertising discovered that more than 70 percent of respondents knew Maine was launching a new state lottery. Although aerial advertising was given 8 percent of the budget, it accounted for 18 percent of the education among respondents. This was eclipsed only by billboard and radio advertising, but those mediums also received a much higher percentage of the advertising dollar.End result? Aerial advertising works and that’s why, although individuals might still use a flying banner to send a message, or share feelings, it is business that knows the monetary benefit of using aerial advertising well.