Aerial advertising is often overlooked by advertisers, but that’s a mistake. In fact, there are many reasons why aerial advertising is superior to other forms of advertising.Let’s consider the top five.ValueUnlike other forms of advertising, aerial advertising provides a consistently good value for the dollar. Although not cheap, aerial banners do provide a value for the dollar that many other forms of advertising can’t meet.Because a banner is made once and that cost is borne only once, there is a cost savings there. Of course, you pay each time that banner is flown, but that cost – particularly when compared to other forms of advertising – is hardly substantial.When considering value for dollar, aerial advertising succeeds where other forms of advertising don’t. It’s not only a good value, but successful as well.ResultsAerial advertising delivers results. While other forms of advertising are often overlooked and not retained – likely due to the sheer number and volume of traditional forms of advertising – banner ads are not only noticed by consumers, but are retained. Studies have shown that people pay attention to banner ads. And best of all for advertisers, people retain the information they see on banner ads. That makes it more likely they will act on the ads, by visiting a store, purchasing a product or service, or listening to a radio station, for example.NoveltyBecause we are bombarded with such a huge array of advertising on a daily basis, little is novel anymore. We hear it on the radio while we shave in the morning, see it in the newspaper as we eat our daily Cheerios and we see ads on billboards and the evening news.But how much of that advertising is truly novel, unique and different? Little, to be sure. That’s where banner ads have an advantage. They are novel and unique and that alone brings attention to them. Advertisers can know that their ads will be noticed and remembered. That’s more than half the battle in getting a good response from the advertising.RetentionThere’s definitely something unique about aerial advertising. When people hear that plane coming toward the beach, concert or sporting event, they begin to pay attention. When they see the plane and banner ad itself, they focus on it and will continue to watch the ad until it disappears from sight.Studies have shown that people retain the information they see on ad banners. Although an aerial banner might not provide all the specifics of the advertiser’s company or service, it provides enough information make the spectator want more information. The fact that they remember it long enough to seek out the product or service is a testament to the retention power of aerial ads.BrandingBanner ads provide a company with a unique way to brand a product. Unlike many other forms of advertising that might require more verbiage, more graphics and just more of everything, the sheer nature of aerial ads means that they are naturally simpler. This lends itself well to a solid tag line, a good graphic and not much more. Branding at its simplest.Arnold Aerial Advertising is one of the many companies that provide such services. Located in New York, Arnold Aerial Advertising provides nationwide service with affordable rates.